At Aura, we believe true partnerships are born from shared visions and a deep sense of beauty. In Marrakech, this spirit comes to life through collaborations with some of the world’s most iconic hospitality brands from the timeless elegance of Mandarin Oriental, Aman, and Four Seasons, to the soulful charm of El Fenn.
Yet our true devotion lies with Jnane Rumi, a sanctuary whose serenity and soul perfectly embody the Aura philosophy, where time slows down, beauty feels effortless, and every detail breathes authenticity.
At Aura, we believe true partnerships go beyond collaboration, they are shared visions brought to life. We join forces with exceptional properties and creators who embody elegance, authenticity, and soulful hospitality. Together, we craft unique destinations where the Aura spirit expands beyond borders, offering experiences that feel both effortless and unforgettable.
A sanctuary of arches and palms, crafted for reflection, renewal, and quiet wonder.
At dawn, a hot air balloon drifts over Marrakech and the Atlas. A timeless journey where silence and sky become one.
Aura Concierge opens the city’s hidden doors. From local restaurants to secret corners where Marrakech reveals its true soul.
Steam, scent, and silence merge in a timeless ritual of renewal. A sacred pause where the body purifies and the soul remembers its calm.
Amid palm gardens and sunlit walls, serenity blooms at the heart of the Red City.
Cook with a local chef in a riad courtyard scented with saffron and mint. From market to table, learn the secrets of Moroccan cuisine under the golden light of the medina.
An oasis of balance and light, crafted for renewal, fragrance, and quiet grace.
Your private driver connects every moment with ease and elegance. From the vibrant Medina to the quiet palm groves, travel Marrakech the Aura way.
Under the desert sky, a Berber dinner blends rhythm and flavour. Drums, firelight, and melody guide you through Marrakech’s timeless soul.
A sanctuary of art and stillness, where Moroccan grace unfolds in scent, color, and calm.
Cross the dunes by camel as the sun melts into gold. Spend the night in a private luxury tent, a silent oasis where the desert whispers its ancient stories.
Wander through Marrakech’s maze of colours and scents with your private guide. Beyond the noise, Aura reveals hidden courtyards, artisan ateliers, and the city’s soulful rhythm.
A sanctuary of art and stillness, where Moroccan grace unfolds in scent, color, and calm.
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